We are surrounded by images everyday which scream at us that we need to be perfect..... images which say improve yourself using our new... product, procedure etc etc - we as adults are affcted by these images and adverts but perhaps have the ability to buffer their impact (or perhaps not!?) however young women in their teens often will not have the tools necessary to deal with this bombardment of perfection....
I typed into google "beauty" and found that on the first page out of 18 photos only 4 did not contain pictures of impossibly beautiful women
I love technology and all the amazing things we can now do on a computer (like blogging!!!) but i'm worried that the extent to which models are airbrushed is going beyond making the pictures acceptable for huge print such as billboards or close ups in magazines but has become a way of morphing any model into EXACTLY what the client is looking for in an advert or front cover.
i think there is a distinct difference between airbrushing to make pictures look better in print to photoshopping to change the appearance of someone totally.
Do we all truly want to look the same? or even look at lots of models who look the same? We are increasingly encouraging young people to view diversity in race and culture as a positive thing whilst at the same time telling them through our actions and what the media puts in front of them that being the same s everyone else is a good thing.... is this not a contradiction???
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